Oddity COLLABORATION

☆ Graphic Design, Clothing Design

Oddity is an emerging streetwear brand with a powerful message—embracing what makes you different. Instead of running from being an Oddity, let it consume you and guide you toward your most superior self.

This brand redefines the idea of being an outsider, proving that standing out isn’t a flaw—it’s a strength. Being an Oddity means being unique, radiant, and unapologetically yourself in a world that often fears what it doesn’t understand. Imagine a world where individuality is celebrated rather than suppressed—that’s the world Oddity aims to create.

The brand’s aesthetic is a fusion of Afro-Futurism and 80s Sci-Fi, blending bold, futuristic elements with a deep cultural narrative. I had full creative control over this project, which made it an incredible experience!

Check out the custom designs we created below!

★ March-June 2023

Design Process

MOODBOARD

PERSONA

Logo

I first always want to get the full mood of a company before starting any project. As I already had a feel of their persona via quotes and pinterest boards, I gathered notes, photos, and ideas from the owner and created my own mood board to see exactly what the customers likes and the aesthetic that I need for the website.

As I love to feel as a consumer before I start creating. I had the owner make me character persona's and quotes that explain the brand's identity.

For their logo I created a bold, clean look as they were looking for. The arch around is gives it that boldness, galaxy that it needed.

Logo

Clothing Designs