SHEIN/ROMWE COLLABORATION
☆ Graphic Design
SHEIN/ROMWE is one of the biggest names in fast fashion, catering to young women aged 16-25 with millions of daily shoppers and a massive 20 million+ following across social platforms. Given my experience collaborating with fashion brands, this partnership was truly a mind-blowing opportunity!
SHEIN has recently been working with artists to create exclusive designs that resonate with their audience.
When they reached out, they expressed how much they loved my artwork and I knew I had to create something bold, trendy, and unforgettable.
For this project, I designed an Airbrush Zodiac Collection, blending youthful, fresh, and on trend aesthetics with celestial elements that their audience would love.
Scroll down to see my creative process and how this collection came to life!
★ April 2022 - April 2023
Tools
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Procreate
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Invision
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Figma
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Adobe Photoshop
Duration
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3-Day Process for the airbrush designs.
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Designs will be available on SHEIN & ROMWE this year of 2022.
Design Process
MOODBOARD
PERSONA
DESIGN START
REFINE DESIGN
I first always want to get the full mood of a company before starting any project. I gathered SHEIN and ROMWE's photos and clothing to collect my thoughts, ideas, and color schemes. The mood board has a great sense of showing me their brand identity, campaign thoughts, and design. I noticed since they have a younger audience they use more bright colors.
I want to feel like I am the one shopping from this brand. By shopping there before this was an easier process for me to create a persona of someone who would purchase from this brand.
I first thought what gives a SHEIN/ROMWE look. By looking over with their designs and color schemes. I decided an airbrush design would be perfect for this brand. It creates a fun color scheme and makes a wonderful design for their audience.
I created the airbrush designs and made sure I made any mock-ups to fully see the idea. Additionally, I made a prototype to see how the designs would look on their website. Lastly, I checked and refined any mistakes on my work.
