SHEIN/ROMWE COLLABORATION
☆ Graphic Design
SHEIN/ROMWE is one of the biggest names in fast fashion, catering to young women aged 16-25 with millions of daily shoppers and a massive 20 million+ following across social platforms. Given my experience collaborating with fashion brands, this partnership was truly a mind-blowing opportunity!
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SHEIN has recently been working with artists to create exclusive designs that resonate with their audience.
When they reached out, they expressed how much they loved my artwork—and I knew I had to create something bold, trendy, and unforgettable.
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For this project, I designed an Airbrush Zodiac Collection, blending youthful, fresh, and on-trend aesthetics with celestial elements that their audience would love.
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Scroll down to see my creative process and how this collection came to life!
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★ April 2022 - April 2023
Tools
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Procreate
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Invision
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Figma
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Adobe Photoshop
Duration
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3-Day Process for the airbrush designs.
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Designs will be available on SHEIN & ROMWE this year of 2022.
Design Process
MOODBOARD
PERSONA
DESIGN START
REFINE DESIGN
I first always want to get the full mood of a company before starting any project. I gathered SHEIN and ROMWE's photos and clothing to collect my thoughts, ideas, and color schemes. The mood board has a great sense of showing me their brand identity, campaign thoughts, and design. I noticed since they have a younger audience they use more bright colors.
I want to feel like I am the one shopping from this brand. By shopping there before this was an easier process for me to create a persona of someone who would purchase from this brand.
I first thought what gives a SHEIN/ROMWE look. By looking over with their designs and color schemes. I decided an airbrush design would be perfect for this brand. It creates a fun color scheme and makes a wonderful design for their audience.
I created the airbrush designs and made sure I made any mock-ups to fully see the idea. Additionally, I made a prototype to see how the designs would look on their website. Lastly, I checked and refined any mistakes on my work.
